Cookie Policy

Cookie Policy — Maison Aurel

Last updated: October 2025

At Maison Aurel, we use cookies and similar technologies to ensure our website functions properly, provide the best possible shopping experience, and show relevant ads tailored to your interests.
This Cookie Policy explains what cookies are, which ones we use, why we use them, and how you can manage or withdraw your consent at any time.

1. What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website.
They help us remember your preferences, improve website performance, and enable certain core features like the shopping cart and checkout.
Similar technologies include tracking pixels, local storage, and device fingerprinting.

2. Why We Use Cookies

Maison Aurel uses cookies for four main purposes:

  1. Essential functionality – to make the site work (shopping cart, checkout, login).

  2. Performance & analytics – to understand how visitors use our website and improve it.

  3. Personalisation – to remember your preferences, such as currency and language.

  4. Advertising – to show you relevant ads and measure their effectiveness.

We only use non-essential cookies with your consent, in accordance with the EU General Data Protection Regulation (GDPR) and the ePrivacy Directive.

3. Who Places Cookies

  • First-party cookies are set by Maison Aurel via our Shopify platform.

  • Third-party cookies are set by our trusted partners such as Shopify, Google, and Meta (Facebook & Instagram).

Some partners may process your data outside the EU/EEA (for example, in the US or Canada). Where this occurs, we ensure that appropriate safeguards, such as Standard Contractual Clauses, are in place.

4. Types of Cookies We Use

A) Essential Cookies (Required)

These cookies are necessary for the website to function properly. They enable secure checkout, session management, and fraud prevention.
Without them, the site and checkout may not work correctly.

Examples:

  • cart, cart_sig, secure_customer_sig, checkout_token – Manage your cart and checkout (Shopify).

  • cookieconsent_status – Saves your cookie preferences.

These cookies do not require consent and cannot be disabled.

B) Performance & Analytics Cookies

These cookies collect anonymous information about how visitors use our site — such as which pages are visited most, how users navigate, and where they come from.
This helps us improve website usability and design.

Examples:

  • _ga, _ga_*, _gid (Google Analytics 4) – Measure visitor activity.

  • shopify_y, shopify_s – Shopify analytics performance metrics.

Duration: between 1 day and 2 years.

C) Functional Cookies

These cookies allow the website to remember choices you make (like language, location, or currency) to offer a more personal experience.

Examples:

  • localization – Saves your regional and currency preferences.

  • App-specific cookies for site layout, pop-ups, or theme preferences.

Duration: up to 1 year.

D) Advertising & Retargeting Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They may also limit how often you see an ad and help measure ad performance.

Examples:

  • _fbp, fr (Meta Pixel) – Measure conversions and improve ad relevance.

  • _gcl_au, IDE, test_cookie (Google Ads/DoubleClick) – Track conversions and prevent repetitive ads.

Duration: typically 30–90 days.

5. Pixels and Server-Side Tracking

Maison Aurel uses pixels and (in some cases) server-side tracking to better measure website events such as “Add to Cart”, “Checkout”, and “Purchase”.
These may include:

  • Meta Pixel & Conversions API (CAPI) – Meta Platforms Inc.

  • Google Analytics 4 and Google Ads Conversion Tag – Google LLC.

These tools help us understand campaign performance and improve our services.
They are only activated if you give explicit consent in our cookie banner.

6. Managing Your Preferences

When you first visit our website, you’ll see a cookie banner asking for your consent.
You can:

  • Accept all cookies

  • Reject all non-essential cookies

  • Customise your preferences

You can change or withdraw your consent anytime by:

  • Clicking the “Cookie Settings” link in the footer, or

  • Adjusting your browser settings to delete or block cookies.

If you disable certain cookies, parts of the site may not function as intended (e.g., cart saving or checkout).

7. Your Rights

Under GDPR, you have the right to:

  • Access and receive a copy of your data collected via cookies.

  • Request correction or deletion of personal data.

  • Withdraw consent at any time.

To exercise your rights or ask questions about data usage, contact us at:
📧 support@maisonaurel.com

8. Updates to This Policy

We may occasionally update this Cookie Policy to reflect changes in our practices or for legal reasons.
We encourage you to review it regularly to stay informed about how we use cookies.

Last updated: October 2025